As an Inbound Marketing firm, we do not recommend a lot of traditional advertising or paid search. These tactics are becoming too competitive, too expensive, and have diminishing returns. The one type of ad we are very fond of, however, are retargeting ads. Here is why...
According to a study by The National Association of Realtors (2012), 90% of people are searching for houses online. When roughly 40 million people move each year, that’s about 36 million people looking for homes through the internet.
Most home buyers start their search by the area in which they want to live, and typically narrow that search down to specific communities. At this point, shoppers are typically looking at builders in specific communities, and that is when your website needs to make a lasting impression.
Where do you start when you want to build or redesign a website? As a business owner, your initial inclination may be to pop open a web browser and start surfing the web, picking out a few big brands in their industry and visiting their sites.
Social media may have been considered a passing fad at one time, but the verdict is in and social media is now widely recognized as a vital part of your marketing stratgy. If your goal is to be an impersonal business that has no relationship with its customers and does not to wish field customer input, then you can skip the rest of this post. However, if your goal is to build a community that promotes your business while letting customers contribute, keep reading.
Topics: Social Media
How many times have you been on your way out the door to work and you can’t find something you need for the day? Or when you’re in a rush and start digging through a cluttered basement or bedroom to find something in order to not be late?
The same thing happens to busy, overwhelmed internet users when they encounter website clutter.
If you’re skeptical about long tail keywords, imagine being a customer with a question. You approach your computer, pull up Google, and start typing in the nature of your inquiry: “video conference.”
It's well known, and we have discussed it a few times, Google announced in April 2015, that more preference will be given to mobile-optimized websites in search results. Considering Google owns nearly 90% of search engine share worldwide, any update of theirs draws a crowd, let alone an algorithm change this matter-of- fact.
One term that has always made me cringe a bit is a “brochure website.” What I read between the lines when someone says, "all I need is a simple brochure site," is that they do not value their website as a tool, but see it as a box to check. Even if subconsciously, this person does not see their website as the marketing and sales asset that it should be.