Growth Driven Blog

How Home Builders Can Use Retargeting Ads to Generate Leads Online

Posted by Stephen Cannon Mar 16, 2017 9:00:00 AM

As an Inbound Marketing firm, we do not recommend a lot of traditional advertising or paid search. These tactics are becoming too competitive, too expensive, and have diminishing returns. The one type of ad we are very fond of, however, are retargeting ads. Here is why...

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Topics: Inbound, Home Builders, Retargeting Ads

4 Things All Custom Home Builders Need For Creating An Effective Website

Posted by Devin Brady Mar 14, 2017 9:30:00 AM
According to a study by The National Association of Realtors (2012), 90% of people are searching for houses online. When roughly 40 million people move each year, that’s about 36 million people looking for homes through the internet.

Most home buyers start their search by the area in which they want to live, and typically narrow that search down to specific communities. At this point, shoppers are typically looking at builders in specific communities, and that is when your website needs to make a lasting impression.

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Topics: Web Design, User Experience, Home Builders

Building a Website:  Where do you start?

Posted by Steven Banfi Feb 27, 2017 7:45:00 AM

Where do you start when you want to build or redesign a website?  As a business owner, your initial inclination may be to pop open a web browser and start surfing the web, picking out a few big brands in their industry and visiting their sites.

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Topics: Websites, website redesign, Web Design

How to Guarantee "First Place on Google"

Posted by Stephen Cannon Feb 21, 2017 8:45:00 AM

How do you guarantee a first place on Google? You can't.

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Topics: SEO, keywords

How to Up Your Social Media Game

Posted by Stephen Cannon Aug 26, 2016 2:23:49 PM

Social media may have been considered a passing fad at one time, but the verdict is in and social media is now widely recognized as a vital part of your marketing stratgy. If your goal is to be an impersonal business that has no relationship with its customers and does not to wish field customer input, then you can skip the rest of this post. However, if your goal is to build a community that promotes your business while letting customers contribute, keep reading.

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Topics: Social Media

How to Avoid Losing Your Reader Due to Website Clutter

Posted by Stephen Cannon Aug 3, 2016 11:00:00 AM

How many times have you been on your way out the door to work and you can’t find something you need for the day? Or when you’re in a rush and start digging through a cluttered basement or bedroom to find something in order to not be late?

The same thing happens to busy, overwhelmed internet users when they encounter website clutter.

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Topics: Responsive Design, Websites, Web Design

SEO For The Business Owner

Posted by Stephen Cannon Aug 3, 2016 9:00:00 AM
When it comes to growing your business, one of the first tactics that come to mind is SEO. You know it’s important, but what exactly is SEO? How does it work? How do you sort through all the companies, freelancers, and overseas spammers claiming they can improve your search rankings? With so many questions, business owners are understandably anxious when investing in SEO. While I can't answer all the questions surrounding the enigmatic topic of SEO, I can help you understand the fundamentals of SEO.
 
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Why You Need to Be Using Long Tail Keywords

Posted by Stephen Cannon Aug 2, 2016 9:00:00 AM

If you’re skeptical about long tail keywords, imagine being a customer with a question. You approach your computer, pull up Google, and start typing in the nature of your inquiry: “video conference.”

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Topics: SEO, keywords

How Important is Having a Responsive Website?

Posted by Stephen Cannon Aug 1, 2016 9:00:00 AM

It's well known, and we have discussed it a few times, Google announced in April 2015, that more preference will be given to mobile-optimized websites in search results. Considering Google owns nearly 90% of search engine share worldwide, any update of theirs draws a crowd, let alone an algorithm change this matter-of- fact.

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Topics: SEO, Responsive Design, Web Design, User Experience

What is an Inbound Website?

Posted by Stephen Cannon Jul 20, 2016 4:22:40 PM

One term that has always made me cringe a bit is a “brochure website.” What I read between the lines when someone says, "all I need is a simple brochure site," is that they do not value their website as a tool, but see it as a box to check. Even if subconsciously, this person does not see their website as the marketing and sales asset that it should be.

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Topics: Websites, Inbound, Web Design