Growth Driven Blog

Stephen Cannon

Stephen is the President and Strategist for Right Foot Forward Marketing & Design. When not at his desk, he is either locked in an epic lightsaber battle with his two young boys, gardening, or hanging out with his awesome wife.

Recent Posts

SEO Ruins Everything

Posted by Stephen Cannon May 26, 2017 2:45:16 PM

(SEO Raleigh Ruins Everything Raleigh, Durham, NC)

RFF is still a young agency (started in 2011) and yet I have seen so much change in the thought process around SEO and digital content. Digital marketing is in a constant state of rapid evolution.

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Topics: SEO, Inbound, Content Marketing

3 Easy Wins for HVAC Companies to Improve Their Local Search

Posted by Stephen Cannon Mar 27, 2017 7:45:00 AM

If your HVAC company depends on its repair business, then local search is mission critical for your online marketing. Local search is not only growing in use and scope...

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Topics: SEO, Local SEO, HVAC

How to Set Up a Free Yahoo Business Listing

Posted by Stephen Cannon Mar 23, 2017 4:58:18 PM

If you have tried to set up your Yahoo business listing, you have probably run into Yext. The three-eyed troll making the good citizens of the internet pay money to set up business listings. However, you can still set up your business listing on Yahoo for free. Watch the video below to see how.

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Topics: SEO

How Home Builders Can Use Retargeting Ads to Generate Leads Online

Posted by Stephen Cannon Mar 16, 2017 9:00:00 AM

As an Inbound Marketing firm, we do not recommend a lot of traditional advertising or paid search. These tactics are becoming too competitive, too expensive, and have diminishing returns. The one type of ad we are very fond of, however, are retargeting ads. Here is why...

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Topics: Inbound, Home Builders, Retargeting Ads

How to Guarantee "First Place on Google"

Posted by Stephen Cannon Feb 21, 2017 8:45:00 AM

How do you guarantee a first place on Google? You can't.

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Topics: SEO, keywords

How to Up Your Social Media Game

Posted by Stephen Cannon Aug 26, 2016 2:23:49 PM

Social media may have been considered a passing fad at one time, but the verdict is in and social media is now widely recognized as a vital part of your marketing stratgy. If your goal is to be an impersonal business that has no relationship with its customers and does not to wish field customer input, then you can skip the rest of this post. However, if your goal is to build a community that promotes your business while letting customers contribute, keep reading.

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Topics: Social Media

How to Avoid Losing Your Reader Due to Website Clutter

Posted by Stephen Cannon Aug 3, 2016 11:00:00 AM

How many times have you been on your way out the door to work and you can’t find something you need for the day? Or when you’re in a rush and start digging through a cluttered basement or bedroom to find something in order to not be late?

The same thing happens to busy, overwhelmed internet users when they encounter website clutter.

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Topics: Responsive Design, Websites, Web Design

SEO For The Business Owner

Posted by Stephen Cannon Aug 3, 2016 9:00:00 AM
When it comes to growing your business, one of the first tactics that come to mind is SEO. You know it’s important, but what exactly is SEO? How does it work? How do you sort through all the companies, freelancers, and overseas spammers claiming they can improve your search rankings? With so many questions, business owners are understandably anxious when investing in SEO. While I can't answer all the questions surrounding the enigmatic topic of SEO, I can help you understand the fundamentals of SEO.
 
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Why You Need to Be Using Long Tail Keywords

Posted by Stephen Cannon Aug 2, 2016 9:00:00 AM

If you’re skeptical about long tail keywords, imagine being a customer with a question. You approach your computer, pull up Google, and start typing in the nature of your inquiry: “video conference.”

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Topics: SEO, keywords

How Important is Having a Responsive Website?

Posted by Stephen Cannon Aug 1, 2016 9:00:00 AM

It's well known, and we have discussed it a few times, Google announced in April 2015, that more preference will be given to mobile-optimized websites in search results. Considering Google owns nearly 90% of search engine share worldwide, any update of theirs draws a crowd, let alone an algorithm change this matter-of- fact.

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Topics: SEO, Responsive Design, Web Design, User Experience