Growth Driven Blog

Stephen Cannon

Stephen is the President and Strategist for Right Foot Forward Marketing & Design. When not at his desk, he is either locked in an epic lightsaber battle with his two young boys, gardening, or hanging out with his awesome wife.

Recent Posts

Stop Asking Your Customers How They Found You

Posted by Stephen Cannon Apr 18, 2018 11:04:34 AM

This is a quick thought, but it could fundamentally change your understanding of your customers. Most companies ask their customers or prospects some variation of the question, "how/where did you hear about us?"

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Topics: Content Marketing, Branding

Make People HATE Your Marketing Emails: 4 Proven Methods

Posted by Stephen Cannon Mar 16, 2018 2:20:46 PM

Email marketing can be a really powerful mid-funnel tool for companies who do it right. However, if you want to screw it up royally, there are four principles you will want to keep in mind:

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Topics: Email Marketing, Inbound Marketing

What Can Direct Mail Teach Us About Standing Out?

Posted by Stephen Cannon Mar 6, 2018 3:35:30 PM

Everyone in business knows the phrase, "you gotta stand out from your competition." It's so cliche it hurts my head even to think it. It sounds so great and so easy. Like when they tell you the key to becoming a millionaire is finding a need and filling it. Yea, sure, but how?

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The Best Time to Send Marketing Emails for Real Results

Posted by Stephen Cannon Feb 6, 2018 7:00:00 AM

"What is the best day and time to send an email blast?"

This is the most common question we hear regarding email marketing. It makes sense, I suppose. You put in all the work to make a great looking email, and you want to get the highest return on that work. As always, there is a short answer that is mostly wrong, and a long, tedious answer that is mostly right. Hopefully, I can illuminate the subject without being too dull, but we will need to get a little technical, so bear with me.

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Topics: Content Marketing, Email Marketing

12 Days of Bad Christmas Ads

Posted by Stephen Cannon Dec 15, 2017 3:55:19 PM

We don't like commercials. They're loud, obnoxious, and interruptive to say the least. There are some that go the extra mile to insult the viewers intelligence and bastardize everything that's good in this world. However, Christmas time seems to be when the most egregious and insulting ads litter our TV's and smartphones. 

Are marketing execs simply lazy, or do they really have such low regard for their audience's intelligence. We don't know. Either way, this year we decided to spend what little time we had this Christmas season picking out the twelve worst "holiday" ads (in our opinion).


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Topics: Holiday Advertisements

SEO Ruins Everything

Posted by Stephen Cannon May 26, 2017 2:45:16 PM

(SEO Raleigh Ruins Everything Raleigh, Durham, NC)

RFF is still a young agency (started in 2011) and yet I have seen so much change in the thought process around SEO and digital content. Digital marketing is in a constant state of rapid evolution.

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Topics: SEO, Inbound, Content Marketing

3 Easy Wins for HVAC Companies to Improve Their Local Search

Posted by Stephen Cannon Mar 27, 2017 7:45:00 AM

If your HVAC company depends on its repair business, then local search is mission critical for your online marketing. Local search is not only growing in use and scope...

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Topics: SEO, Local SEO, HVAC

How to Set Up a Free Yahoo Business Listing

Posted by Stephen Cannon Mar 23, 2017 4:58:18 PM

If you have tried to set up your Yahoo business listing, you have probably run into Yext. The three-eyed troll making the good citizens of the internet pay money to set up business listings. However, you can still set up your business listing on Yahoo for free. Watch the video below to see how.

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Topics: SEO

How Home Builders Can Use Retargeting Ads to Generate Leads Online

Posted by Stephen Cannon Mar 16, 2017 9:00:00 AM

As an Inbound Marketing firm, we do not recommend a lot of traditional advertising or paid search. These tactics are becoming too competitive, too expensive, and have diminishing returns. The one type of ad we are very fond of, however, are retargeting ads. Here is why...

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Topics: Inbound, Home Builders, Retargeting Ads

How to Guarantee "First Place on Google"

Posted by Stephen Cannon Feb 21, 2017 8:45:00 AM

How do you guarantee a first place on Google? You can't.

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Topics: SEO, keywords