Growth Driven Blog

Stephen Cannon

Stephen is the President and Strategist for Right Foot Forward Marketing & Design. When not at his desk, he is either locked in an epic lightsaber battle with his two young boys, gardening, or hanging out with his awesome wife.

Recent Posts

Why You Need to Be Using Long Tail Keywords

Posted by Stephen Cannon Aug 2, 2016 9:00:00 AM

If you’re skeptical about long tail keywords, imagine being a customer with a question. You approach your computer, pull up Google, and start typing in the nature of your inquiry: “video conference.”

Read More

Topics: SEO, keywords

How Important is Having a Responsive Website?

Posted by Stephen Cannon Aug 1, 2016 9:00:00 AM

It's well known, and we have discussed it a few times, Google announced in April 2015, that more preference will be given to mobile-optimized websites in search results. Considering Google owns nearly 90% of search engine share worldwide, any update of theirs draws a crowd, let alone an algorithm change this matter-of- fact.

Read More

Topics: SEO, Responsive Design, Web Design, User Experience

What is an Inbound Website?

Posted by Stephen Cannon Jul 20, 2016 4:22:40 PM

One term that has always made me cringe a bit is a “brochure website.” What I read between the lines when someone says, "all I need is a simple brochure site," is that they do not value their website as a tool, but see it as a box to check. Even if subconsciously, this person does not see their website as the marketing and sales asset that it should be.

Read More

Topics: Websites, Inbound, Web Design

Which Marketing Strategy Is Best For Your Business?

Posted by Stephen Cannon Jul 14, 2016 9:00:00 AM

These days marketing is typically divided into two arenas: inbound and outbound. Outbound is what generally comes to mind when you think of marketing. It’s what everyone has done to drive their business for the better part of forever.  Inbound is a relatively new term that takes into account that buyers are more educated and less susceptible traditional advertising tactics.

Read More

Which Website Redesign Process is Right For You?

Posted by Stephen Cannon Jun 29, 2016 9:00:00 AM

It’s time to give that old website a facelift. Your customers complain about it, your sales team is embarrassed by it, and there has been a spelling error on the homepage for 3 years, and no one knows how to fix it. Sound familiar? So, you have decided that it’s time to have the site redesigned, but where do you start?

Read More

Topics: SEO, Websites, website redesign

How To Build Inbound Links For Service Companies

Posted by Stephen Cannon Jun 28, 2016 8:08:01 AM

In an ideal world, every business, no matter how small would have a budget big enough to hire a marketing company. Someone to build their business and navigate the world of SEO, keywords, link building, social media presence, and the list goes on. Realistically speaking, that’s not attainable for many businesses, especially service companies. Don’t panic, there are lots of things you can do to promote your services online. Some of these things you may already be doing and simply aren’t capitalizing on them through the right promotion avenues.

Read More

Topics: SEO

SEO Adjustments for Google's "Mobile Friendly" Update

Posted by Stephen Cannon Jun 24, 2016 9:00:00 AM

A little over a year ago Google  implemented its "mobile friendly update" (a.k.a Mobilegeddon). This update made the mobile compatibility of a website an actual ranking signal in Google's algorithm. Most of the discussion leading up to the update was the importance of websites being "responsive." This caused a lot of businesses to scramble to make their sites responsive, or it created a false sense of security for those whose site was already responsive. There is a little twist to the story...

Read More

Topics: SEO, Responsive Design, Mobile

What Does a Mobile Website Mean for Small Business and SEO?

Posted by Stephen Cannon Jun 21, 2016 2:00:00 PM

Statistics on the global growth in mobile data usage are everywhere, but they usually provide very little insight into the impact mobile has on small businesses. For example, Cisco's VNI Forecast found that global mobile data traffic grew 69% in 2014, but what does that mean to a local hvac company, restaurant, or school? To answer this question we reviewed the top 25 websites (by traffic) from our own small business clientele to see what percentage of their traffic was on mobile devices.

Read More

Topics: SEO, Responsive Design, Mobile, User Experience