One term that has always made me cringe a bit is a “brochure website.” What I read between the lines when someone says, "all I need is a simple brochure site," is that they do not value their website as a tool, but see it as a box to check. Even if subconsciously, this person does not see their website as the marketing and sales asset that it should be.
These days marketing is typically divided into two arenas: inbound and outbound. Outbound is what generally comes to mind when you think of marketing. It’s what everyone has done to drive their business for the better part of forever. Inbound is a relatively new term that takes into account that buyers are more educated and less susceptible traditional advertising tactics.
It’s time to give that old website a facelift. Your customers complain about it, your sales team is embarrassed by it, and there has been a spelling error on the homepage for 3 years, and no one knows how to fix it. Sound familiar? So, you have decided that it’s time to have the site redesigned, but where do you start?
In an ideal world, every business, no matter how small would have a budget big enough to hire a marketing company. Someone to build their business and navigate the world of SEO, keywords, link building, social media presence, and the list goes on. Realistically speaking, that’s not attainable for many businesses, especially service companies. Don’t panic, there are lots of things you can do to promote your services online. Some of these things you may already be doing and simply aren’t capitalizing on them through the right promotion avenues.
A little over a year ago Google implemented its "mobile friendly update" (a.k.a Mobilegeddon). This update made the mobile compatibility of a website an actual ranking signal in Google's algorithm. Most of the discussion leading up to the update was the importance of websites being "responsive." This caused a lot of businesses to scramble to make their sites responsive, or it created a false sense of security for those whose site was already responsive. There is a little twist to the story...
Statistics on the global growth in mobile data usage are everywhere, but they usually provide very little insight into the impact mobile has on small businesses. For example, Cisco's VNI Forecast found that global mobile data traffic grew 69% in 2014, but what does that mean to a local hvac company, restaurant, or school? To answer this question we reviewed the top 25 websites (by traffic) from our own small business clientele to see what percentage of their traffic was on mobile devices.