In an ideal world, every business, no matter how small would have a budget big enough to hire a marketing company. Someone to build their business and navigate the world of SEO, keywords, link building, social media presence, and the list goes on. Realistically speaking, that’s not attainable for many businesses, especially service companies. Don’t panic, there are lots of things you can do to promote your services online. Some of these things you may already be doing and simply aren’t capitalizing on them through the right promotion avenues.
What are Inbound Links?
Let’s talk specifically about building inbound links for your service company. Simply put, inbound links are established when other companies or websites link back to your website. These links are one of the primary ways Google determines a website’s authority. This part of Google’s algorithm has become more sophisticated over time, but inbound links are still one of the primary factors in SEO.
If it was easy, everyone would do it.
Google has pruned out a lot of the bulk link building tactics, and rightfully so. Earning links is difficult for everyone, but especially for local service companies who may not have obvious remarkable content at their fingertips. The most important concept is that you need to play by Google’s rules. Google puts more value on the keywords you are targeting if you can get external websites to link to you regarding that content.
I know what you’re thinking, this sounds like a lot of technical stuff that makes you want to put up a 404 page on your website and call it a day. The truth is, that while there are sophisticated methods there are also basic tactics that you can employ to build inbound links for your website.
5 Tips for Building Inbound Links on Your Own
1) Create Sharable Content
When you create things like list posts the content is easy to read, digest and share. Bullet points speak to your audience in a straightforward, succinct way. List posts are a great way to encourage inbound links on the blog page of your website. You can deliver unique, authoritative information in a laidback but educational format that encourages link backs.
2) Engage content partners
There are several companies that you naturally refer to, and naturally refer to you. They are likely good content partners as well. Use that overlap to cross promote each other providing local, relevant links to one another.
Sponsor charity events. Runs, walks, bike-a-thons, whatever strikes your fancy, become a sponsor. All of these charities have websites where they will give you credit for your contribution. Often times this credit comes in the form of your logo on their website with a link to your website. It’s an easy way to reach a new audience while helping others. It’s a win, win.
Along the same lines as sponsorships, offering scholarships is a great way to earn inbound links. While it is important to be humble, it’s also okay to make people aware of your good deeds and let’s be honest, news reporters are starved for content.
5) News Media/Press Releases
You know those news reporters we just mentioned, well they really are interested in all of your good deeds. When you sponsor a nonprofit organization, provide a scholarship or run a promotion that benefits a charity, send a quick email or press release detailing your good deeds to a contact at your local paper. These papers all have websites and an inbound link from an authoritative news source is as good as gold.
There are a few major takeaways regarding the importance of inbound link building. Inbound links are earned, not purchased. Inbound links are incredibly important when it comes to building web traffic. Inbound links must be authentic. That’s the long and short of it. Now you are ready to build inbound links for your service company.