Social media may have been considered a passing fad at one time, but the verdict is in and social media is now widely recognized as a vital part of your marketing stratgy. If your goal is to be an impersonal business that has no relationship with its customers and does not to wish field customer input, then you can skip the rest of this post. However, if your goal is to build a community that promotes your business while letting customers contribute, keep reading.
Social media offers an opportunity to humanize your company and really connect with both current and future customers. A good social media presence can increase your brand recognition and increase your opportunities to positively impact your actual conversion rates.
Okay, but how?
You're on the social media bandwagon. You get it. Now there's just the minor detail of how. Unfortunately, many companies do not have to time to navigate social media or the budget to employ someone to do so. Fear not, you don't have to be a social media ninja to successfully market your company over the many social outlets.There are several tools available to help you navigate and plan your social media marketing compaigns. However, like anything, not all of these tools are created equal.
Follow the Yellow Brick Road
Throughout the life of your business, you will encounter many forks in the road, and determining the best path for your company can be difficult. When we look at social media management tools there are lots of options. Here are a 3 tools we have used.
1) Socialoomph allows you to organize all of your social media accounts in one convenient location. It helps you schedule posts, manage your following and who you follow, and monitor your social reach.
2) Buffer lets you manage networks, create, schedule and share content. Buffer includes an analytics tab so that you can understand your marketing strategy. One of the neat features about this tool is that it offers a browser extention as well as a downloadable app.
3) Hootsuite offers a variety of plan options. Everything you need is located right on your dashboard, eliminating the need to log in and out of accounts. Analytics, progress, and assignment management are all helpful features offered by this tool.
Want to kick it up a notch?
Take a step back for a moment, let's look at the big picture. If you are looking to simply organize and stream line your social media for the sake of having a social media presence, any of the 3 tools above will effectively help you accomplish that. However, if you want to use social media outlets as a part of a bigger marketing strategy in order to not only reach, but track and convert new customers then you'll want to take a look at HubSpot. Hubspot offers so much more than just a social marketing tool, it truely encompasses all things marketing.
Hubspot is an all-in-one marketing platform that has a great suite of social media tools. With this tool you can manage all of your social media activity through your social inbox. The monitoring feature keeps you up to date on relevant activity and allows you to respond to social happenings. The publishing tool enables you to create, post and track your content. The reporting feature tracks your performance, providing you the opportunity to track and convert leads accross all of your social media platforms.
Why are you on social media?
Every business has different objectives. If your business is focused on growth, our opinion is that Hubspot is the superior tool. That is not to say that you cannot find any sucess with other social media tools, this is simply our analysis. If you are just starting to dabble in social media, then one of the first three tools we discussed will probably meet most of your needs. However, if you are looking to really manage, track and convert leads from your social media activity Hubspot is the way to go. Social media is here to stay. Is your business trending?