Email marketing can be a really powerful mid-funnel tool for companies who do it right. However, if you want to screw it up royally, there are four principles you will want to keep in mind:
"What is the best day and time to send an email blast?"
This is the most common question we hear regarding email marketing. It makes sense, I suppose. You put in all the work to make a great looking email, and you want to get the highest return on that work. As always, there is a short answer that is mostly wrong, and a long, tedious answer that is mostly right. Hopefully, I can illuminate the subject without being too dull, but we will need to get a little technical, so bear with me.