Growth Driven Blog

How Home Builders Can Use Retargeting Ads to Generate Leads Online

Posted by Stephen Cannon Mar 16, 2017 9:00:00 AM

As an Inbound Marketing firm, we do not recommend a lot of traditional advertising or paid search. These tactics are becoming too competitive, too expensive, and have diminishing returns. The one type of ad we are very fond of, however, are retargeting ads. Here is why...

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Topics: Inbound, Home Builders, Retargeting Ads

4 Things All Custom Home Builders Need For Creating An Effective Website

Posted by Devin Brady Mar 14, 2017 9:30:00 AM
According to a study by The National Association of Realtors (2012), 90% of people are searching for houses online. When roughly 40 million people move each year, that’s about 36 million people looking for homes through the internet.

Most home buyers start their search by the area in which they want to live, and typically narrow that search down to specific communities. At this point, shoppers are typically looking at builders in specific communities, and that is when your website needs to make a lasting impression.

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Topics: Web Design, User Experience, Home Builders