Growth Driven Blog

SEO Ruins Everything

Posted by Stephen Cannon May 26, 2017 2:45:16 PM

(SEO Raleigh Ruins Everything Raleigh, Durham, NC)

RFF is still a young agency (started in 2011) and yet I have seen so much change in the thought process around SEO and digital content. Digital marketing is in a constant state of rapid evolution.

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Topics: SEO, Inbound, Content Marketing

3 Easy Wins for HVAC Companies to Improve Their Local Search

Posted by Stephen Cannon Mar 27, 2017 7:45:00 AM

If your HVAC company depends on its repair business, then local search is mission critical for your online marketing. Local search is not only growing in use and scope...

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Topics: SEO, Local SEO, HVAC

How to Set Up a Free Yahoo Business Listing

Posted by Stephen Cannon Mar 23, 2017 4:58:18 PM

If you have tried to set up your Yahoo business listing, you have probably run into Yext. The three-eyed troll making the good citizens of the internet pay money to set up business listings. However, you can still set up your business listing on Yahoo for free. Watch the video below to see how.

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Topics: SEO

How to Guarantee "First Place on Google"

Posted by Stephen Cannon Feb 21, 2017 8:45:00 AM

How do you guarantee a first place on Google? You can't.

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Topics: SEO, keywords

Why You Need to Be Using Long Tail Keywords

Posted by Stephen Cannon Aug 2, 2016 9:00:00 AM

If you’re skeptical about long tail keywords, imagine being a customer with a question. You approach your computer, pull up Google, and start typing in the nature of your inquiry: “video conference.”

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Topics: SEO, keywords

How Important is Having a Responsive Website?

Posted by Stephen Cannon Aug 1, 2016 9:00:00 AM

It's well known, and we have discussed it a few times, Google announced in April 2015, that more preference will be given to mobile-optimized websites in search results. Considering Google owns nearly 90% of search engine share worldwide, any update of theirs draws a crowd, let alone an algorithm change this matter-of- fact.

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Topics: SEO, Responsive Design, Web Design, User Experience

Which Website Redesign Process is Right For You?

Posted by Stephen Cannon Jun 29, 2016 9:00:00 AM

It’s time to give that old website a facelift. Your customers complain about it, your sales team is embarrassed by it, and there has been a spelling error on the homepage for 3 years, and no one knows how to fix it. Sound familiar? So, you have decided that it’s time to have the site redesigned, but where do you start?

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Topics: SEO, Websites, website redesign

How To Build Inbound Links For Service Companies

Posted by Stephen Cannon Jun 28, 2016 8:08:01 AM

In an ideal world, every business, no matter how small would have a budget big enough to hire a marketing company. Someone to build their business and navigate the world of SEO, keywords, link building, social media presence, and the list goes on. Realistically speaking, that’s not attainable for many businesses, especially service companies. Don’t panic, there are lots of things you can do to promote your services online. Some of these things you may already be doing and simply aren’t capitalizing on them through the right promotion avenues.

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Topics: SEO

SEO Adjustments for Google's "Mobile Friendly" Update

Posted by Stephen Cannon Jun 24, 2016 9:00:00 AM

A little over a year ago Google  implemented its "mobile friendly update" (a.k.a Mobilegeddon). This update made the mobile compatibility of a website an actual ranking signal in Google's algorithm. Most of the discussion leading up to the update was the importance of websites being "responsive." This caused a lot of businesses to scramble to make their sites responsive, or it created a false sense of security for those whose site was already responsive. There is a little twist to the story...

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Topics: SEO, Responsive Design, Mobile

What Does a Mobile Website Mean for Small Business and SEO?

Posted by Stephen Cannon Jun 21, 2016 2:00:00 PM

Statistics on the global growth in mobile data usage are everywhere, but they usually provide very little insight into the impact mobile has on small businesses. For example, Cisco's VNI Forecast found that global mobile data traffic grew 69% in 2014, but what does that mean to a local hvac company, restaurant, or school? To answer this question we reviewed the top 25 websites (by traffic) from our own small business clientele to see what percentage of their traffic was on mobile devices.

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Topics: SEO, Responsive Design, Mobile, User Experience