Where do you start when you want to build or redesign a website? As a business owner, your initial inclination may be to pop open a web browser and start surfing the web, picking out a few big brands in their industry and visiting their sites.
How many times have you been on your way out the door to work and you can’t find something you need for the day? Or when you’re in a rush and start digging through a cluttered basement or bedroom to find something in order to not be late?
The same thing happens to busy, overwhelmed internet users when they encounter website clutter.
One term that has always made me cringe a bit is a “brochure website.” What I read between the lines when someone says, "all I need is a simple brochure site," is that they do not value their website as a tool, but see it as a box to check. Even if subconsciously, this person does not see their website as the marketing and sales asset that it should be.
It’s time to give that old website a facelift. Your customers complain about it, your sales team is embarrassed by it, and there has been a spelling error on the homepage for 3 years, and no one knows how to fix it. Sound familiar? So, you have decided that it’s time to have the site redesigned, but where do you start?